Blog
Notes on building AI products.
Short writing on taking AI ideas into production: product definition, architecture, and the reliability work that sits between a demo and a customer.
Let’s talk about your productPublished posts
8 September 2026
Natural Language Was Supposed to Replace Code. We're Circling Back.
AI was sold as letting anyone talk to machines in plain English. Productive software work still needs engineering judgment, and the best AI coding workflows look a lot like what code was invented for: precise instructions, rules, and constraints.
- AI
- software engineering
- developer tools
7 September 2026
Marketing Is Fun. Tech Founders Just Make It Scary.
Tech founders often fear marketing. Set up a simple loop, try strategies, and stop treating early experiments like brand suicide. Nobody knows you yet.
- marketing
- founders
- startups
7 September 2026
How I'd Build My First AI Prototype as a Non-Technical Founder
A practical process for non-technical founders: turn a messy idea into an MVP task list, expand each piece with the AI asking clarifying questions, then build and test until it's ready to hand to a real engineer.
- AI
- MVP
- non-technical founders
4 September 2026
What You Should Know Before Building Your First MVP
Before you write a line of code for your first MVP, decide what you're testing, who it's for, and what you're deliberately leaving out. A practical checklist for founders.
- MVP
- startup engineering
- product validation
1 September 2026
How to Build Your App as a Non-Technical Founder
A practical guide for non-technical founders on how to build an app without becoming a developer — what you can own, what to outsource, and where AI actually helps.
- non-technical founders
- app development
- startup
24 August 2026
Marketing with Agents: What Actually Works
How to use AI agents for marketing without turning your brand into spam — where agents help, where humans must stay in the loop, and how to design the workflow.
- AI agents
- marketing
- content